Founder & Editor-in-Chief
Chad Keffer
Chad Keffer founded Golf Gear Authority with a passion for helping everyday golfers cut through the noise of the modern golf equipment industry.
A lifelong sports enthusiast and competitive personality, Chad’s love for golf started early. His uncle first introduced him to the game when he was just 7 years old — teaching him not only how to swing a club, but how golf builds patience, discipline, and lifelong memories.
Today, golf has become a family passion. Chad now shares the game with both of his children, who have developed a love for golf themselves. Whether it’s walking nine holes in the evening, testing new equipment, or watching tournament golf together on weekends, the game continues to be a meaningful part of family life.
Professionally, Chad brings over 15 years of experience in digital marketing, content strategy, and consumer research. He created Golf Gear Authority to combine that expertise with a deep appreciation for the game — building a trusted golf media brand focused on honest reviews, smarter buying decisions, and premium golf content without the hype.
Areas of Expertise:
- Driver and equipment research
- Golf technology trends
- Product comparison testing
- Golf content strategy and buyer education
Senior Equipment Analyst
Michael Bennett
Michael Bennett is Golf Gear Authority’s lead equipment analyst and resident club technology expert.
A former collegiate golfer with over a decade of club fitting and launch monitor experience, Michael specializes in understanding how modern equipment actually performs for real golfers — not just tour professionals.
His approach focuses heavily on forgiveness, launch conditions, spin optimization, and fitting efficiency. Michael is especially passionate about helping mid- and high-handicap golfers find equipment that improves consistency and confidence on the course.
Before joining Golf Gear Authority, Michael worked extensively with amateur players through club fitting studios and golf retail performance centers.
Areas of Expertise:
- Driver and iron fitting
- Launch monitor data analysis
- Forgiveness and MOI performance
- Shaft and ball flight optimization
Director of Golf Content & Instruction
Emily Carter
Emily Carter leads instructional content and player-focused editorial strategy at Golf Gear Authority.
A passionate golfer and former competitive junior player, Emily brings a practical and approachable voice to golf instruction, equipment reviews, and on-course improvement content. Her goal is to make golf feel more accessible, less intimidating, and more enjoyable for players at every skill level.
Emily has spent years covering women’s golf equipment trends, beginner-friendly gear, and course management strategies. She is especially passionate about helping newer golfers gain confidence through better equipment decisions and smarter practice habits.
Her writing blends technical insight with relatable, real-world guidance that resonates with modern golfers.
Areas of Expertise:
- Beginner and intermediate golf instruction
- Women’s golf equipment
- Putting and short game improvement
- Golf lifestyle and accessibility
Our Philosophy
At Golf Gear Authority, we don’t chase hype cycles or publish rankings based on brand loyalty.
We evaluate golf equipment based on:
- Performance
- Forgiveness
- Consistency
- Value
- Confidence at address
Our goal is to help golfers make informed decisions that actually improve their game.
Because the best equipment isn’t always the newest.
It’s the equipment that fits your swing, your goals, and your confidence on the course.